UX WRITING | CONTENT DESIGN PORTFOLIO

Collaborated with a team of designers to re-imagine Twitter's Health and Safety initiatives with deep user research, competitive audits, journey map flows, persona profiles, and user research. Implemented deep cultural insights to solve the disproportionate abuse of marginalized people on the platform.

I worked with the State Farm team to build a brand new digital platform for easy insurance access on the go. The new app is modern, intuitive and ensures users can easily navigate their most common needs- viewing insurance policies and upcoming payments.

One of the largest food and drug retailers in the US, Albertsons feeds more than 15% of the population. They approached YML to unify their disjointed digital ecosystem into a more cohesive, scalable, and modern experience.

SalonCentric's customer base of salon owners and independent stylists operate much like the beauty industry: they move at a clipping pace, have trends to keep up with and reflect shifting needs.
Elevating SalonCentric's online experience starts with reinforcing loyalty for existing customers and optimizing on boarding for new ones The new business tool acts as a hub for seamless ordering, cutting-edge classes and rewards for loyalty.