ROYTEL MONTERO

​Copywriting | Content Design | Branding | E-Commerce

​Roytel Montero is an American multidisciplinary writer and editorial lead crafting culture-driven narratives for the digital economy. Based in New York City, his work connects creative intuition with data-driven strategy to help brands communicate with purpose and precision.

With a background in journalism—his features have appeared in Forbes.com, PAPER Magazine, and more —Roytel’s storytelling spans platforms and industries. He has developed campaigns and content ecosystems for companies spanning from the consumer goods to software, including State Farm, Albertsons, L'Oreal, and has worked in-house at fashion labels to define voice, naming systems, and customer journeys across e-mail, web, and retail touch points.

Most recently, as Editorial Lead at Swap Commerce, one of Fast Company’s Top 10 Most Innovative Companies in Retail 2025, he oversees brand messaging, editorial direction, and thought leadership for a fast-growing software company on the cutting edge of commerce.

Creative professional crafting compelling narratives that bring people to products.

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